Brady Bjornson
for SimuTech Group
A comprehensive briefing for Katie Lally and Alison Recourt on why Brady is the right leader to grow SimuTech's Northeast territory — combining deep simulation domain expertise, a proven track record in named-account expansion, and the leadership experience to build and mentor high-performing Ansys sales teams.
About Brady Bjornson
A career built at the intersection of engineering simulation and enterprise software sales — from hands-on manufacturing to leading multi-brand named-account teams.
Brady began working construction with his father at age 12 — framing walls, running electrical, and learning how physical systems are built from the ground up. Before college, he took that hands-on foundation directly onto the manufacturing floor at Douglas Machine in Alexandria, MN, one of the Midwest's leading custom packaging automation manufacturers. That experience shaped everything that came after.
- →High-speed automated packaging lines for consumer goods, food & beverage, and industrial products
- →Robotic case packers, wraparound case formers, and tray packers — machines running at 200–600 units/minute
- →Mechanical assemblies involving servo drives, pneumatic systems, conveyor systems, and precision cam mechanisms
- →Custom-engineered solutions built to customer spec — every machine a unique structural and motion design problem
- →How mechanical engineers think — tolerances, load paths, failure modes, and the cost of a design change after tooling is cut
- →Why simulation matters: physical prototyping on capital equipment is expensive and slow — virtual validation is the only scalable alternative
- →The language of the shop floor — Brady can walk into any manufacturing facility and speak credibly with the engineers, not just the buyers
- →The real cost of a field failure: when a packaging line goes down, it costs thousands of dollars per hour — simulation ROI is not abstract
At Computer Aided Technology (CATI), one of the largest SOLIDWORKS resellers in North America, Brady sold the full simulation stack: SOLIDWORKS Simulation (FEA), Flow Simulation (CFD), Plastics, and Motion — alongside PDM, PLM, and PCB solutions. He closed the largest SOLIDWORKS PDM Pro/Manage combined deal in CATI history (Stolle Machinery, $950K+), ranked 4th of 50+ reps in 2020, and achieved 128% quota in 2019.
At Dassault Systèmes, Brady served as a CATIA Sales Expert focused on the Industrial Equipment industry, and as a Client Executive for Named Accounts — responsible for all 14 Dassault brands across a defined named-account territory, managing a group of sellers and driving expansion and new business. He partnered directly with the SIMULIA team on MODSIM campaigns connecting structural, CFD, and electromagnetics simulation to executive-level conversations. Results: 162% in 2021 (President's Club), 152% in 2022 ($3.8M on a $2.5M target).
At Autodesk, Brady defined a new Named Accounts position from scratch, developed territory strategy and sales campaigns, and grew the business while earning Diamond Club and New Business Rep of the Year recognition. He quarterbacked the closing of the $22M+ GE Enterprise Business Agreement — the largest manufacturing deal in Autodesk history — including a famous cold email to the Chairman of GE Aviation that resulted in a Sunday morning response and ~$2M in additional sales.
Most recently at MachineMetrics, Brady generated $3.2M in net-new pipeline across top manufacturing accounts through strategic outbound and ABM campaigns, and led a $300K engagement with GWS Tool Group. He now brings that IIoT and manufacturing digital transformation experience to the simulation world — where the ROI story is even more compelling.
Career Journey
- Stint 1 (Apr 2021–Jul 2022): Senior Account Manager, CATIA — Industrial Equipment industry focus; 162% quota in 2021 (President's Club, capped at 125%), 152% in first half of 2022 ($3.8M on $2.5M target)
- Held short-term assignment with Snow Software (2022–2023) before rejoining Dassault in April 2023
- Stint 2 (Apr 2023–Sep 2024): Client Executive, Named Accounts & Partner Sales Manager, Key Accounts — responsible for all 14 Dassault brands across named-account territory
- Managed a group of sellers; drove expansion and new business across named-account territory
- Partnered with SIMULIA team on MODSIM campaigns (structural, CFD, electromagnetics)
- 94% of $2.6M quota in just 9 months upon return in 2023 (new business only) — finalized a deal stalled for 2+ years through 4 months of complex legal negotiations
- Led CATIA Magic (Cameo) MBSE initiative at John Deere ($650K deal)
- First direct 'land' account via CoEngagement initiative in Client Executive role
Quota Attainment History
The 2023 figure represents 9 months of active tenure after rejoining Dassault in April — not a full-year result. During that period, Brady closed a deal that had been stalled for 2+ years, requiring 4 months of complex legal negotiations to finalize. Achieving 94% of a full-year $2.6M quota in 9 months of re-ramp time, while closing a multi-year stuck deal, reflects the same persistence and deal-closing ability demonstrated across every other year on record.
Sales Methodologies & Training
"I began working construction with my father at age 12 and built packaging machines at Douglas Machine before college. That hands-on experience with mechanical and automated equipment sparked my passion for the business side of manufacturing — and it's guided every career move since. From selling skid steer attachments to closing $22M+ enterprise platform deals, I've always stayed close to the people who design and build things."
SimuTech Group Overview
Understanding the company, its leadership, and the market opportunity Brady would be stepping into.
SimuTech Group is North America's largest Ansys channel partner — an Apex Channel Partner, the highest tier in the Ansys reseller ecosystem, and the 2025 Worldwide Channel Partner of the Year at Synopsys' Simulation and Analysis Global Sales Conference. The company provides engineering simulation software, expert consulting, and training services built around the full Ansys/Synopsys product portfolio.
Katie Lally (CEO & Owner) has built SimuTech into a simulation powerhouse with a culture that puts people first — she was featured in RBJ's Women Who Lead 2025 and has led the company through the transformative Ozen Engineering merger. Alison Recourt (SVP of Sales) has been with SimuTech for 5+ years, building and enabling the sales organization to partner with customers and make their vision a reality with Ansys.
The Regional Sales Manager role is described as relatively new — SimuTech is building out its leadership layer to scale the Northeast territory. This mirrors exactly the situation Brady navigated at Autodesk, where he was brought in to define a new position, build the playbook, and grow the business from the ground up.
Simulation-First Culture
SimuTech's entire business is built around simulation — not as an add-on, but as the core value driver. This aligns perfectly with Brady's background selling simulation at CATI and partnering on MODSIM campaigns at Dassault.
Team-Led Sales Model
The RSM role oversees Territory Account Managers and Account Representatives. Brady's experience managing a group of sellers at Dassault and mentoring peers at Autodesk maps directly to this structure.
Growth-Stage Opportunity
This is a new role in a growing territory — the same challenge Brady tackled at Autodesk. He knows how to build the foundation: territory strategy, sales campaigns, team enablement, and pipeline discipline.
The Ozen Engineering Merger
The merger of Ozen Engineering and SimuTech Group creates a unique integration challenge — and a significant growth opportunity that Brady is uniquely positioned to help capture.
What Happened
In September 2025, SimuTech Group (Rochester, NY — Ansys Apex Partner) and Ozen Engineering (Silicon Valley, CA — Ansys Elite Partner) merged to form North America's largest Ansys channel partner, with 200+ employees and 80+ years of collective experience. Full brand unification under the SimuTech Group name is planned for early 2026.
What Ozen Engineering Brings
Silicon Valley Presence
Ozen is deeply rooted in Silicon Valley — giving the combined organization a strong presence in California, the world's fourth-largest economy. This expands SimuTech's geographic reach significantly beyond the Northeast.
Semiconductor & Electronics Depth
Ozen has deep expertise in Ansys HFSS, SIwave, and Icepak — critical for semiconductor, RF/microwave, and electronics thermal management. This is a fast-growing vertical driven by AI chip demand.
Photonics & Optics (Lumerical/Zemax)
Ozen is a leading Ansys partner for photonics simulation — Lumerical and Zemax OpticStudio. This is an emerging high-value vertical in defense, consumer electronics, and semiconductor.
Synopsys Integration Story
With Synopsys' acquisition of Ansys complete, Ozen's EDA expertise creates a 'silicon to systems' narrative that SimuTech can now bring to accounts across the combined territory.
Where Brady Contributes to the Integration
Ansys Seller's Playbook
10 Ansys products — each with ROI impact metrics, Brady's direct background connection, and a specific selling angle. A player-coach reference for the SimuTech sales team.
- →Competitive differentiation through simulation-driven design
- →Faster innovation cycles vs. competitors using physical prototyping
- →Digital twin capability for service and aftermarket revenue
- →Regulatory & certification compliance acceleration
Ansys is not a collection of separate tools — it is a unified simulation platform covering every physics domain from structural and fluid to electromagnetics, photonics, and systems. Understanding each product's ROI impact, how Brady's background maps to it, and the specific selling angle for each conversation is what separates a rep who sells licenses from a player-coach who builds a territory. Click each product to expand the full breakdown.
Ansys ROI Framework
The measurable business value of Ansys simulation — the ROI story Brady would tell to every prospect and customer.
Reduction in physical prototypes when simulation is integrated early. Each prototype eliminated saves weeks of schedule and tens of thousands in tooling and testing costs.
Faster time-to-market by catching design failures in simulation rather than physical testing. In aerospace and medical devices, this translates directly to competitive advantage and earlier revenue.
Improvement in engineer productivity through automation, parametric studies, and cloud HPC. Ansys Cloud allows teams to run more simulations in less time with the same headcount.
Reduction in warranty claims and field failures when structural, thermal, and fatigue analysis is performed before release. The cost of a field failure in aerospace or medical devices dwarfs the cost of simulation software.
Faster FDA 510(k), FAA certification, or CE marking through simulation-based evidence packages. Ansys has established workflows for regulatory submission that reduce back-and-forth with agencies.
Material savings through topology optimization and generative design. In aerospace and automotive, every gram of weight reduction has a direct fuel cost benefit.
ROI by Industry Vertical
Key Talking Points
The narratives Brady would use in the interview — and in the field with customers.
I've Sold Simulation My Entire Career
From SOLIDWORKS Flow Simulation and FEA at CATI to SIMULIA campaigns at Dassault, simulation has been the core of my sales motion. I don't need to learn the domain — I need to learn the Ansys product names, which is a short ramp. The buyer personas, the pain points, the ROI story — I know all of it.
I Build Teams, Not Just Pipelines
At Autodesk, I mentored teammates and partnered on deals to grow the business collectively. At Dassault, I managed a group of sellers across 14 brands. My leadership style is hands-on — I co-sell, I coach in the moment, and I celebrate team wins. The RSM's job is to multiply the team's output, not just manage it.
I've Built New Roles Before
The RSM position at SimuTech is described as relatively new. That's exactly what I did at Autodesk — I defined the Named Accounts position, built the playbook, created the campaigns, and grew the business. I thrive in ambiguity and I know how to create structure from scratch.
The Ozen Merger Is My Sweet Spot
I managed 14 Dassault brands simultaneously as Client Executive — coordinating CATIA, SIMULIA, SOLIDWORKS, ENOVIA, and more in a single named-account territory. I know how to run multi-product campaigns, align sellers, and prevent account conflict during portfolio expansion. The Ozen integration is a version of what I did every day at Dassault.
MODSIM Is the Enterprise Expansion Play
The biggest Ansys deals aren't single-tool purchases — they're platform conversations. I've run MODSIM campaigns at Dassault connecting SIMULIA to systems-level thinking, and led the CATIA Magic MBSE initiative at John Deere ($650K). The same narrative applies to Ansys: connecting Mechanical, Fluent, HFSS, and Twin Builder into a digital thread story for aerospace and defense accounts.
The GE Cold Email Story
At Autodesk, I made numerous attempts to reach Jason Oliver (GE Additive/Aviation CEO). I CC'd David Joyce (GE CEO) on an email — and he responded on a Sunday morning, mandating GE work with Autodesk. That resulted in ~$2M in additional sales within the $22M+ EBA. I don't wait for inbound. I find the path to the economic buyer.
Sales Playbook
How Brady would approach the Northeast territory — the strategies, campaigns, and leadership moves that drive results.
Sales Fit Analysis
A direct mapping of the job requirements to Brady's experience — requirement by requirement.
10+ years in engineering software sales across CATI (SOLIDWORKS VAR), Dassault Systèmes (PLM/SIMULIA), and Autodesk. Client Executive at Dassault managing a group of sellers across 14 brands. Consistent overperformance: 162%, 152%, 140%, 139% quota attainment.
Managed a group of sellers as Client Executive at Dassault. Mentored and partnered with teammates at Autodesk to grow Named Account business. Proven ability to coach, co-sell, and hold a team accountable while staying close to the deals that matter.
Built the Named Accounts territory strategy at Autodesk from scratch — defined the ICP, created the outbound campaign playbook, and grew the business. At Dassault, managed territory strategy across 14 brands in named accounts. At MachineMetrics, generated $3.2M in net-new pipeline through strategic ABM campaigns.
Actively mentored teammates at Autodesk and Dassault — partnering on deals, sharing best practices, and helping younger reps develop their sales approach. This is a core part of how Brady operates. He co-sells and coaches in the moment, not just from the sideline.
Sold SOLIDWORKS Simulation (FEA), Flow Simulation (CFD), and Plastics at CATI. Partnered on SIMULIA campaigns at Dassault. Led CATIA Magic (Cameo) MBSE initiative at John Deere. The Ansys portfolio is the premium equivalent of tools Brady has sold and positioned throughout his career.
Named-account relationship selling has been Brady's model at every company. At Dassault, responsible for expansion and new business in named accounts. At Autodesk, quarterbacked the $22M+ GE Enterprise Business Agreement — including a cold email to the Chairman of GE Aviation that resulted in a Sunday morning response.
SimuTech's consulting and training revenue is a key differentiator. At CATI, Brady sold simulation consulting alongside software. At Dassault, he positioned SIMULIA consulting as part of the MODSIM value story. He understands how to lead with consulting to accelerate software adoption.
Brady managed 14 Dassault brands simultaneously as Client Executive — coordinating across CATIA, SIMULIA, SOLIDWORKS, ENOVIA, and more. He knows how to run multi-product campaigns, align sellers around a unified narrative, and prevent account conflict during portfolio expansion.
Deep simulation domain expertise, proven named-account leadership, new-role build-out experience, Ozen integration readiness, and a mentoring-first approach to team development — this role is a natural next step for Brady.
90-Day Plan
What Brady would do in the first three months to build the foundation for sustained growth.
Why Brady
The case for bringing Brady Bjornson on as SimuTech's Regional Sales Manager for the Northeast.
"I've spent my career at the intersection of engineering simulation and enterprise software sales. SimuTech is the place where those two things are the entire business — and I'm ready to lead that conversation in the Northeast."
Simulation Domain Depth
Brady has sold FEA, CFD, and systems simulation throughout his career — at CATI, at Dassault with SIMULIA, and in adjacent roles at Autodesk. The Ansys portfolio is the premium version of tools he already knows how to position and sell.
Leadership Proven at Scale
Brady managed a group of sellers across 14 brands at Dassault and built a new Named Accounts team at Autodesk from scratch. He knows how to lead, mentor, and hold a team accountable while staying close to the deals that matter.
New Role Build-Out Experience
SimuTech describes this as a relatively new RSM role. Brady has done this before — at Autodesk he defined the position, built the playbook, and grew the business. He knows how to create structure where none exists.
Ozen Merger Ready
Brady managed 14 Dassault brands simultaneously — coordinating CATIA, SIMULIA, SOLIDWORKS, ENOVIA, and more in a single territory. He knows how to run multi-product campaigns, align sellers, and maximize revenue from portfolio expansion. The Ozen integration is a version of what he did every day.
Consistent Overperformance
162%, 152%, 140%, 139% — quota attainment across every role. This isn't a single good year; it's a pattern. Brady knows how to build pipeline, qualify rigorously, and close large deals in complex enterprise environments.
The GE Deal Mentality
Brady cold-emailed the Chairman of GE Aviation and got a Sunday morning response that added $2M to the largest manufacturing deal in Autodesk history. He doesn't wait for inbound. He finds the path to the economic buyer — and he brings that same relentless approach to every territory he manages.
References Available
Director of Sales – West at CATI (Brady's manager); now Client Executive at Dassault Systèmes
VP Enterprise Accounts at Snow Software (Brady's manager); now NAM SIMULIA Sales Expert at Dassault Systèmes
Director of Sales – CATIA Brand at Dassault (Brady's manager); now CATIA NAM Sales Director for A&D
Senior PLM Application Engineer at CATI; now Industry Process Consultant at Dassault — can speak to Stolle Machinery deal
Brady Bjornson
Ready to discuss how my simulation sales background, leadership experience, and Ozen integration expertise can drive growth for SimuTech's Northeast territory — and help Katie and Alison build the team they're envisioning.